Tuesday Aug 15, 2023

Creating the MarketingOS Category with Metadata’s Gil Allouche

In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.

Topics Discussed:

- Lessons Gil learned from hosting 20+ episodes of B2B Category Creators

- Introduction to the MarketingOS category

- Behind the scenes look at the work done to define the category

- Lessons learned from the MarketingOS category launch

- The role B2B influencers play in category creation

- Why Metadata didn't explore category creation until after their Series A

- The role analyst firms play in category creation

- How Metadata slowly introduced category messaging into the website

- Gil's #1 piece of advice for aspiring category creators 

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