Sunday Oct 15, 2023

Creating the In-Game Creation Category with Uri Marchand

In today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding.

Topics Discussed:

  • Uri’s childhood as a gamer and the lessons learned from his time in the Israeli Air Force
  • What category Overwolf is in and why it’s not what people think at first
  • The figures of Overwolf’s success, and how Uri defines and measures success
  • How category creation can be challenging, and useful strategies to go about it
  • Uri’s vision for Overwolf in the next 10 years

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