How B2B Market Categories Are Created with G2’s Godard Abel

In today's episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories. 

Topics Discussed:

• The founding story of G2 
• The problems with traditional analyst firms 
• How G2 has built a foundation on trust 
• How categories are created at G2 
• How G2 is leveraging AI and what’s coming next 
• Godards number one piece of advice for B2B founders looking to create a market category