Behind the Category

Looking to build your own B2B market category? Learn directly from founders on the front lines working to create their own market categories. Brought to you by

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Saturday Apr 15, 2023

In today's episode of Behind the Category, we speak with Barr Moses, Co-Founder & CEO of Monte Carlo, a data observability platform that's raised over $230 Million in funding. 
Topics Discussed:
Barr’s background in the Israeli military, and the lessons in analytics and dealing with challenges that she brought to the world of business
How Barr’s Mother became her business inspiration from a young age, and what she learned from watching her business journey
Why it can be easy to end up making content only for yourself, and how important it is to communicate with your potential clients to know what’s really going on
Why Monte Carlo’s focus is on getting as many customers as possible and making them as happy as they possibly can
Why Barr spends time on podcasts, at speaking events and writing blogs to share the concept behind her new business category
The data observability category and why Barr is so thrilled to see it establishing itself

Wednesday Mar 15, 2023

In today's episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories. 
Topics Discussed:
The founding story of G2 
The problems with traditional analyst firms 
How G2 has built a foundation on trust 
How categories are created at G2 
How G2 is leveraging AI and what’s coming next 
Godards number one piece of advice for B2B founders looking to create a market category  


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